Edrychodd ein hadolygiad Sgrin Fach: Trafodaeth Fwr ar sut i adnewyddu system cyfryngau gwasanaeth cyhoeddus (PSM) y DU, gan gynnwys darlledu ac ar-lein, am y degawd nesaf.
Yn dilyn ymgynghoriad ym mis Rhagfyr 2020, gwnaethom gyhoeddi ein hargymhellion terfynol ar gyfer Llywodraeth y DU ac ar gyfer diwydiant.
Mewn ymateb i'n hymgynghoriad, cawsom dros 100 o gyflwyniadau gan ystod o unigolion, darlledwyr, cynhyrchwyr, gweithredwyr platfformau, seneddwyr ac academyddion. Roedd ystod eang o safbwyntiau, ond cytunwyd ar rai materion sylfaenol: pwysigrwydd PSM i wylwyr y DU ac economi'r DU; a'r angen brys i ddiweddaru'r system PSM i sicrhau ei bod yn gynaliadwy yn ariannol ar gyfer y dyfodol.
Fel rhan o'n hadolygiad, gwnaethom hefyd gynnal cynhadledd rithwir yn edrych ar y cwestiynau mawr sy'n wynebu darlledu gwasanaeth cyhoeddus yn y 2020au. Gallwch wylio rhai o'r digwyddiadau hyn ar YouTube.
Ar ôl cyhoeddi ein hadolygiad, buom yn gweithio'n agos gyda Llywodraeth y DU a'r diwydiant i weithredu Deddf y Cyfryngau i sicrhau parhad llwyddiant PSM wrth wraidd economi greadigol fywiog y DU. Rydym wedi nodi map ffordd i weithredu'r Ddeddf Cyfryngau.
Annex 2: Producing public service media content (PDF, 390.6 KB)
Annex 3: How to incentivise new provision of UK public service media (PDF, 5.1 MB)
Annex 4: Encouraging public interest content: international examples (PDF, 151.5 KB)
Annex 5: The existing public service broadcasting regulatory framework (PDF, 267.3 KB)
Adroddiadau
In June last year we published a report by consultancy Mediatique looking at the commercial dynamics involved when services like iPlayer or Netflix are carried by connected TV platforms like Amazon’s Fire TV or Samsung’s Tizen. We noted that these dynamics were relevant to the future of public service media.
Our stakeholder engagement since then suggested that advertising is playing an increasingly important role in these dynamics. To deepen our understanding of this area we commissioned consultancy Spark Ninetyto produce a report on the market dynamics of advertising in connected TV, including arrangements on advertising inventory, revenue shares, and the underlying technology and data.
Connected TV gateways: review of market dynamics – a report by Mediatique (PDF, 2.0 MB)
Connected TV advertising market dynamics – a report by Spark Ninety (PDF, 2.8 MB)
We commissioned Mediatique to look at alternative options for the delivery of public service media in response to trends in technology, consumer behaviour and business models.
Future models for the delivery of public service broadcasting (PDF, 1.0 MB)
Annex 1: A summary of industry stakeholder interviews (PDF, 282.6 KB)
An independent report by Dr Lee Edwards (LSE) and Dr Giles Moss (University of Leeds) which presents the results of a 'Citizens' Assembly' about the future of public service media.
This paper was commissioned from Dr Helen Weeds and discusses the economic rationale for public service broadcasting (PSB) in a changing environment.
Rethinking public service broadcasting for the digital age (PDF, 367.5 KB)
EY carried out research into international perspectives on UK public service broadcasting, covering views on the quality of UK PSB content, the approach to funding PSB and how PSBs are adapting to changing viewing habits.
International perspectives on public service broadcasting (PDF, 4.0 MB)
We have also published the following submissions from stakeholders which were made before the consultation was published:
Joint PSB submission on prominence, inclusion and fair value (PDF, 400.9 KB)
techUK submission on the role of PSBs in the TV receiver market (PDF, 161.9 KB)
As part of Small Screen: Big Debate, we want to take a closer look at the relationship which exists today between the PSBs and production sector. Our goal is to understand the impact of regulation on that relationship as it adapts to evolving market conditions.
To inform our recommendations to UK Government, we sought evidence and information from stakeholders (PDF, 184.3 KB) about the effectiveness now and in the future of the core aspects of regulation which apply to independent production.
This document reviewed how public service broadcasting (PSB) delivered for UK audiences over a five-year period (2014-2018).
Small Screen: Big Debate – a five-year review of Public Service Broadcasting (2014-18) (PDF, 3.2 MB)
Sgrin Fach: Trafodaeth Fawr – adolygiad pum mlynedd o ddarlledu yn y Deyrnas Unedig (PDF, 3.3 MB)
Annex 1: Statutory framework (PDF, 120.5 KB)