Television advertising of food and drink products to children - Options for new restrictions

On March 28th, 2006, Ofcom published a consultation on the television advertising of high fat, salt or sugar (“HFSS”) food and drink products to children, in which proposals were made to restrict such advertising as part of the measures to be taken to tackle childhood obesity. The proposals were accompanied by an Impact Assessment which included analysis of their effect on the amount of advertising that children see, their likely impact on broadcasters and other affected stakeholders and also an assessment of their likely benefits that was based on analysis carried out by the Food Standards Agency.