Consultation: Renewing the co-regulatory arrangements for broadcast, on demand and video-sharing platform advertising
Published: 4 June 2024
Ofcom has proposed to renew the co-regulatory arrangements for the regulation of broadcast advertising, on demand programme service (“ODPS”) advertising, and video-sharing platform (“VSP”) advertising for a period of ten years.
Commercial references in television programming
Published: 19 September 2023
Last updated: 19 September 2023
Ofcom commissioned 2CV to conduct research into viewers’ attitudes to commercial references in and around TV programmes.
Update on our review of advertising rules
Published: 19 September 2023
Last updated: 19 September 2023
Ofcom has decided not to remove the stricter TV advertising rules that apply only to commercially-funded public service broadcasters.
Analysis of BARB data
Published: 19 April 2023
Last updated: 19 April 2023
This analysis of BARB data examines total TV viewing, PSB volume and commercial minutage by clock hour, and advertising around news in peak on PSB channels.
Should advertising rules apply equally to all UK TV channels?
Published: 19 April 2023
Last updated: 19 April 2023
Ofcom is today seeking views on whether to remove some or all of the stricter advertising rules that apply to commercially-funded public service broadcasters.
Viewers' attitudes to advertising changes on PSB channels
Published: 19 April 2023
Last updated: 19 April 2023
Statement: Quantity and scheduling of television advertising on public service channels
Published: 19 April 2023
Ofcom is today seeking views on whether to remove some or all of the stricter advertising rules that apply to commercially-funded public service broadcasters.
Code on the scheduling of television advertising
Published: 15 July 2022
Last updated: 16 March 2023
This Code sets out the rules with which television broadcasters licensed by Ofcom must comply when carrying advertising.
Regulation of e-cigarette advertising, sponsorship and product placement
Published: 2 September 2016
Last updated: 16 March 2023
The statements below set out the rules around advertising and sponsorship of e-cigarettes on TV and Radio, as well as product placement of e-cigarettes in television and on demand programmes.
Connected TV advertising market dynamics
Published: 29 January 2021
Last updated: 16 March 2023