Research, Evidence and Evaluation Working Group

Media use and attitudes Media literacy Research, statistics and data Making Sense of Media
Published: 16 December 2024
Last updated: 24 February 2025

Our Research, Evidence and Evaluation working group comprises academics and experts with a shared interest in a wide range of topics related to media literacy research and evaluation.

The group supports the Making Sense of Media (MSOM) programme in meeting its strategic priorities across research, evidence and evaluation, as set out in our three-year strategy A Positive Vision for Media Literacy (pdf, 555KB).

The group meets four times a year and membership is for the period of the strategy (until September 2027). The group was appointed in February 2025.

The group’s purpose is:

  • To build a better understanding and measurement of media literacy, raising awareness among the wider general public in the UK.
  • To provide expert insight into best practice and developments in the field of evaluation.
  • To deepen understanding of ‘what works’ for the delivery of media literacy interventions in relevant sectors.

Members

  • Louise Baxter - CEO, Consumer Friend; Head of the National Trading Standards Scams Team
  • Kara Brisson-Boivin - Director of Research, MediaSmarts, Canada
  • Eileen Culloty - Assistant Professor, Dublin City University
  • Richard Graham - Consultant Child and Adolescent Psychiatrist, Royal College of Psychiatrists
  • Michaela Gummerum - Associate Professor/ Reader, University of Warwick
  • Sonia Livingstone - Professor of Social Psychology, London School of Economics and Political Science
  • Cliff Manning - Research and Development Director, Parent Zone
  • Esperanza Miyake - Chancellor's Fellow and Senior Lecturer in Journalism, Media and Communication, University of Strathclyde
  • Iain MacRury - Professor University of Stirling
  • Andrew McStay - Professor of Technology and Society, Bangor University
  • Irene Picton - Senior Research Manager, National Literacy Trust
  • Gianfranco Polizzi - Research Fellow, University of Liverpool
  • Raffaello Rossi - Senior Lecturer in Marketing, University of Bristol
  • David Zendle - Director, Smart Data Donation Service, University of York

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