Making Sense of Media Annual Plan 24-25

Published: 7 October 2024

How we plan to improve media literacy over the next year

This document details our progress since we published our last annual plan in April 2023. We are proud of all we have achieved over the last 18 months across a range of disciplines including policy, research, evaluation, commissioning activities for communities and working with platforms. 

Throughout 2024 we developed our three-year media literacy strategy in consultation with stakeholders and young people across the UK. As a result, our planned activities for this year are listed in three sections, ensuring they align with the strategy. This is one way that we will hold ourselves accountable, ensuring that each year we are working towards the goals described in our strategy or highlighting changes to our plan where necessary.

The goals in our media literacy strategy are ambitious but we aim to achieve them by September 2027. 

In addition to the planned activities, we have outlined our ways of working. This reflects our recognition that we are dependent on other organisations across commercial, public and third sectors to achieve our goals. Underpinning every planned activity is our intention to make media literacy everyone’s business.

The below document provides an update to our 2023/24 Making Sense of Media Annual Plan.

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