Statement: Proposed extension of the remit of the Advertising Advisory Committee

TV, radio and on-demand Advertising Consultations and statements

Published: 27 June 2019

Consultation closes: 8 August 2019

Status: Closed (statement published)

Statement published 3 October 2019

Ofcom has agreed changes to the Memorandum of Understanding (MoU) between Ofcom and the Broadcast Committee of Advertising Practice, the Advertising Standards Authority (Broadcast) Limited and the Broadcast Advertising Standards Board of Finance that will facilitate the extension of the remit of the Advertising Advisory Committee (AAC). The AAC is an independent panel that supports the broadcast advertising co-regulatory system by bringing a consumer voice to broadcast advertising policy issues.

Following a consultation, we have agreed changes to the MoU which will allow the remit of the AAC to be extended so that it is able to provide a consumer perspective on issues impacting both broadcast and non-broadcast advertising.

Update: 28 May 2021

We have today published revisions to the Memorandum of Understanding between the regulatory parties listed above. The MoU has been amended to facilitate a change in membership for the Advertising Standards Authority (Broadcast) Council. Going forward, the MoU will no longer require an industry background member to be involved only in broadcasting matters. This change reflects the growing convergence between broadcast and non-broadcast advertising issues and will benefit the Council’s decision-making.